About Us

Four distinct ventures:

> Rebuild Hope (non-profit, public benefit corporation)

Publishers Background

Dana Hendrickson has over 20 years of experience selling and marketing complex business applications, computer and networking systems, and security software to enterprises and service providers. He has led marketing teams at Rolm, IBM, 3Com, Vitalink, HP and several security ventures and served as the vice president of both sales and marketing.

Dana has extensive knowledge of business strategy, product marketing, product planning and management, marketing communications, business development, partner management, sales education and sales support. While in Silicon Valley, Dana has successfully led launches of new businesses and dozens of new products, software releases and professional services. At Brown he earned a BS degree in engineering and at Stanford, an MBA.

Dana Hendrickson

Security Industry Business Analyst - Portal Publisher - Management Consultant - Non-Profit Founder

Secure Access Central Portal (formerly SSL VPN Central)

Breakaway provides practical security information to organizations building strategic extended networks. Through our unique security information portal Secure Access Central Breakaway streamlines the search for information on security markets, vendors and solutions, and helps our user community more effectively apply this knowledge in their own work. We fulfill our mission through a combination of original analyses, online educational tools, contributions from other subject-matter experts, news highlights, references to excellent content found elsewhere on the Internet, and special forums where portal users share their knowledge and direct experiences.

Several core beliefs shape all our Secure Access Central services. First, we believe an excellent understanding of the effectiveness, economic value and ownership costs of secure access solutions is essential for superior decision-making throughout the ownership cycle - from the definition of business/IT strategies and security policies to system architecture and design, product evaluation, and solution deployment and operation. Next, we believe IT security personnel at all levels of responsibility actively seek practical knowledge through the Internet and excellent information does exist. However, desirable content is scattered across hundreds of web sites and buried under tons of less useful content so what one needs is not easily found. For example, enter "ssl vpn" into google and more than ten million web page references are displayed, ranked more by site popularity than content quality. Moreover, search link references are often obscure and the web content outdated. This is true for all current generation search engines. In contrast, Secure Access Central addresses the unmet need for easy, 24 x 7 access to relevant, high quality information.

Breakaway also helps security vendors and service providers communicate their value stories to potential buyers. Our portal offers vendors many nontraditional ways to describe and differentiate their companies, strategies and products. For example, executive interviews enable vendors to share their perspectives on key issues, trend, and technologies in a "non-sales" format. And in a special area of our portal they can highlight "key differentiators" in significant detail.

What Sets Us Apart

Secure Access Central is the industry’s first and only informational portal focused exclusively on secure access solutions. Our portal delivers information at no cost to users. And those users who subscribe to the site have greater access to information than those who do not. We generate revenues from a variety of sponsors who are provided opportunities to tell their value stories, and from the sale of publications. Unlike industry analyst firms such as Gartner and Stratacast which earn substantial revenue from either consulting services or annual research contracts, our services are designed for a broad range of customer and vendor professionals who need free 24 X 7 access to important information. And Secure Access Central provides more extensive and up-to-date coverage than the individual web sites from traditional IT media companies like Network World, Secure Computing and InfoWorld.

Our portal combines many nontraditional strategies to differentiate it from other security web sites:

Comprehensive in-depth coverage of selected topics

Excellent original analysis found nowhere else on the Internet.

Highly selective directories that identity outstanding content on other web sites

Portal content updated often to enhance its value and timeliness

Portal organized and designed to simplify your search for specific information

An e-mail update service that notifies our user community of new additions to the portal

Opportunities for vendors (1) to communicate their value stories in greater depth than possible on other independent web sites and (2) to demonstrate their expertise and “thought-leadership”.

Extensive vendor directories and product selection tools where you can begin your search for “best fit” products and services.

Secure Access Central Blog

Timely analysis of the latest news and events about NAC, SSL VPNs and endpoint security and a place for you to submit your ideas and post your comments.

Rebuild Hope

Rebuild Hope is a community of Americans who believe the huge humanitarian problems now suffered by our severely injured, military men and women and shared by their care-giving families can be solved only with the direct collective action of individual citizens. The Rebuild Hope website enables our members to either make or fulfill specific requests for financial assistance. Together we identify critical needs, lessen severe hardships and improve the quality of lives. Join now.

Business Consulting Service

Dana provides a variety of consulting services to vendors who deliver products and services that leverage the Internet. If you have a BIG marketing challenge, we can bring additional expertise to your marketing team, unload activities that might otherwise overwhelm in-house resources and assume interim product marketing responsibilities for established companies and startups. Breakaway is neither a marketing communications nor a public relations firm; however, we can improve the effectiveness of these specialists strategically and tactically.

Here are a few examples of how we could help you.

Assume full program management responsibility for your new business or product launches.

Define, refine and prioritize your product development priorities to ensure they reflect maximum potential customer value and differentiation.
Help you define your market/competitive positioning and create supportable marketing messages.

Create special marketing deliverables: web sites, presentations, market analysis, sales tools, new partnerships, webcasts/webinars
Coach in-house marketing and executive team members.

If you need excellent strategic thinking and tactical execution on these or similar types of activities, simply contact Breakaway to explore how we might help you.

Dana Hendrickson dana@breakawaymg.com 650.321.4930